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Elon Musk running Twitter is a good example of a power user becoming a PM
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Whoever named it “Air Suvidha” is a sarcastic genius
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Join me for a late Friday evening product learning session today hosted by the amazing team at
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Are you wondering how do most successful companies build products that are loved by people around the world? 
We are being joined by @anujrathi, who is the SVP of Revenue and Growth at @Swiggy to answer this very question!
Join us today at 9pm IST for this session! 
We are being joined by @anujrathi, who is the SVP of Revenue and Growth at @Swiggy to answer this very question!
Join us today at 9pm IST for this session! Show this thread
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💯 In India, 2016 was an inflection point where Internet went seriously mainstream. What does 2023 hold?
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It’s a great time to start a business on the top of a technology inflection point that is starting to go mainstream.
AI is the most promising such area I see.
AR, VR: maybe, though capital intensive
Crypto: I’m dubious it will go mainstream due to systemic trust & fraud issues
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Appreciation post for @Swiggy .
Been a Swiggy One member for the past 6 months the amount of money that I’ve saved and the benefits are worth all your money.
The best in business tbh.
Yesterday I placed an Instamart order midnight and got it in 17 mins.
Just wow
#swiggy
#swiggy
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14 years on Twitter #MyTwitterAnniversary
Having spent countless hours here, I still can’t believe this amazing platform is free for all!
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Legit conversations about family transportation. Any leads for tractor modifications in or around Bangalore?
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“At least we are shipping something”
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‘We aren’t sure , so let’s ship something small and find out’ - will never get you to a good product ever.
You should ship only the stuff that you are sure of, and have given a 100% in building. You could be wrong, but that’s not the point.
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Also double hats as “If you can’t convince them, confuse them” 😂
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Apt for describing most corporate communication -“I didn't have time to write you a short letter, so I wrote you a long one.”
(Quote by Mark Twain)
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1.5 hours for 1.5 kms is bad, even for Bangalore standards 🤦🏻♂️
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Poe’s law 😂
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Everyone wants to break into venture capital.
But 99% of people are approaching it the wrong way.
Here are 5 things aspiring investors need to do to successfully launch their investing career:
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Who are these people posting poorly done nursery rhymes on YouTube? 🤦🏻♂️ So difficult to find even a decent ABC song nowadays in the sea of 💩
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Today marks another milestone with @Dineout_India and the entire team becoming a part of @Swiggy. We welcome the founders @Ankitatdineout @sahil685 and the entire team while we gear up to offer unmatched experiences to our consumers
#bettertogether #SwiggyDineout twitter.com/WeAreSwiggy/st…
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1) Unsubscribe with OTP 😂
2) Only two services can be unsubscribed 😂😂
Brilliant dark patterns at play
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Replying to @anujrathi
Hi, Greetings from Bajaj Finance! Please visit bit.ly/3vsx2iP to register yourself in our Do not Call/SMS/Emails, so that we can exclude your contact details from promotional communication. Thank you – Preety
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What percentage of all phone calls you receive are from
- 2544.2%
- 5025.6%
- 759.3%
- 10020.9%
86 votesFinal results
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Reminds me of this old xkcd. Easy to dream, but it (was) surely tough to pull off :D
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easy + viable >
hard + viable >
easy + unviable >
hard + unviable
seem obvious but most 1st time entrepreneurs I talk to think the whole point is the 'challenge' and are going after hard + viable or worse, hard + unviable.
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Just came across this in the #Swiggy app. New perks of Swiggy one explained in this animated video is brilliantly executed, loved it! Kudos to the team👏🏻
#design #animation #ui #gooddesign
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“Product market fit is forged, not discovered.”
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Here's a big announcement -
Swiggy One gets bigger and better! Now enjoy unlimited free delivery from _all_ restaurants up to 10km on orders above ₹149 and exclusive offers on 1000+ items on Swiggy Instamart. More coming soon!
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If you want to break into product management, let’s meet!
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Product Leaders like @anujrathi & @shashankmehta05 break down the process of transitioning to Product Management for SDEs !
Having made the switch themselves and built India's top unicorns, they are coming to share actionable advice for aspiring PMs.
► go.upraised.co/TJCmDeHzShow this thread
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On an airplane, folks sitting on window seats are introverts, on aisle seats are extroverts - my observation as a lazy person sitting in the middle seat
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read image description
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It’s not prioritisation if it doesn’t hurt
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Rahi Masoom Raza wrote the script for Mahabharata TV series in 1988. Those words became a way to learn and flaunt your “sanskritized” Hindi then!
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We were a nation where Muslim lyricists wrote Hindi bhajans for movie songs and Hindu poets wrote verses in Urdu
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Summing up: Building products in today’s world require a lot of empathy. And you have to empathize with an unempathetic user to make your product win.
That's all, folks!
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Neat products may work, but tapping into user psychology while understanding the core selfish nature of an internet user will help you question everything about how your product is designed and built.
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Selfish: Assume “What’s in it for me?” is the default behavior. You must ensure that the product is built in a way that the user clearly realizes your product's benefit and the fact that your product is “On my side”, rather than just neat and neutral.
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If your product looks drab and unprofessional, user vanity will kill it. This is not 2012 when users were excitingly downloading and trying many apps and sticking a lot longer. They are spoilt for choices and are short on attention spans.
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Point is: down-the-funnel differences definitely matter, but the top of the funnel is many times more important
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You may think your product is differentiated inside, but they don’t want to believe so. Unless you ‘bowl them over’ quickly, they won't marvel at your product and find out the tiny differences that are built neck deep into your product rather than on top of the funnel.
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2) Vain: Users already have another way to solve the use case that your product is solving.
They are likely fully habituated with their current product and any new challenger is going to be thought as ‘Hah, another new stupid app… my daily usage X app does it better already”
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Any explicit onboarding experience must keep it simple, quick, and make your point succinctly and sharply. Writing sharp copy is more important than ever - NEVER OUTSOURCE IT.
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The product itself should be self-explanatory and all onboarding is cherry on top. Assume MOST users will ignore your thoughtfully designed introductions and press that 'X' button happily to try what you have to offer. If you don’t have the ‘X’, most users will bounce anyway.
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1) Lazy: “Ain’t no one got time for that”. If you’re building the product with elaborate onboarding with a lot of text and graphics and animations etc. without letting users ‘taste’ the product quickly, you’re out of luck. Your story must immediately land.
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