ｎｓｆｗ Mono dev. Previously JSIL, Grim Fandango HD, Escape Goat 2, Guild Wars... icon:@erubo_ 私は日本語を上手く話せない. Opinions my own etc
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Unity got played so hard by Improbable, I feel sorry for them: * Improbable has an obscene amount of money[1]. They don't need Unity. * Improbable (in the long term) threatens Unity's revenue as a competitor[2]. 1: https://www.crunchbase.com/organization/improbable#section-funding-rounds … 2:https://unity.com/solutions/real-time-multiplayer/game-server-hosting …
* Improbable had first move advantage here, and clearly used it[3]. News stories were ready to go w/blog post. * Unity was clearly preparing for this with ToS changes[4]. Improbable could easily monitor their moves. 3: https://www.theguardian.com/business/2019/jan/10/british-gaming-company-improbable-faces-ransom-demands-from-supplier-unity … 4:https://unity3d.com/fr/legal/terms-of-service/software/authorized-streaming …
* Negotiations like this wouldn't go south overnight. Unity and Improbable both had a chance to prepare for this. * Revoking editor licenses had to be a last-ish resort for Unity, immediately giving Improbable a chance to retaliate. * Unity failed to respond until late afternoon.
* Because Improbable integrates with other engines, they don't need their Unity customers. Open-sourcing their SDK and setting up a transition fund effectively defangs Unity's tactics here... * Because Unity (had to?) promise(d) their customers that anyone using Spatial is safe.
* Epic had an opportunity to dive in for the kill here[5]. $25m is literally nothing if you have Fortnite Money (400M+ usd/yr). * Epic can play this as an 'open vs closed' conflict and is clearly prepared to[6]. 5: https://twitter.com/UnrealEngine/status/1083566179258642432 … 6:https://twitter.com/TimSweeneyEpic/status/1083476975312949250 …
* Godot is not a big player in this space, but is a notable 'open Unity' alternative that game tools and runtime people are aware of. Sweeney name-dropping them is not an accident. People using Godot are not using Unity, which undermines an actual threat to Unreal.
* Unfairly or not, indie developers are primed to view Unity as a bad actor between strong-arm sales tactics, shady-looking ToS updates, and grievances with the product. Gamers (unreasonably) dislike Unity too. * Unreal has positive mindshare that makes dunking on Unity work.
* Indie developers, studio bizdev types, and investors all now realize that Unity's ability to retroactively change terms is a threat to their business. Depending on Unity suddenly looks like a threat to your livelihood. * Middleware vendors now realize Unity could cut them off.
* This makes Unreal look safer because of Epic's promise to waive royalties for releases on their store[7]. Note Unity dig in bar chart. * The shutdown of games like Lazarus indicates that Unity failed to reassure devs before Improbable spooked them. 7:https://www.unrealengine.com/en-US/blog/announcing-the-epic-games-store …
How precisely was this coordinated? Did someone at Improbable see an out-of-office notification from a lawyer or executive and pull the trigger? It's just wild how much seems to have gone wrong today.pic.twitter.com/i7D3Hta9cm
Wow they really played this like a fiddle. That's some incredible mastery of PR, unity couldn't stand a chance against that.
There's probably some way out of it that isn't obvious to me, I'm no PR or negotiation executive. The license key thing was a pretty obvious mistake in my hindsight. Still, yeah - pretty nasty knives-out thing to have to respond to.
I think the only way out would have been to head them off by publishing a blog first, prevent them from controlling the narrative. There's only so much you can do once a narrative is seeded… their attempts to woo game devs back could really help game devs tho
yeah moving first gives you a big advantage. the lack of messaging when they first updated the ToS is a big vulnerability that got exploited.
Unity would be in better position looking for damage and license compensation in court rather than shutting down license keys.
Now Unity is the scapegoat although their software was being redistributed/reselled/relicensed... without consent.
To be clear, everyone involved has, as far as we know, bought their Unity license. Unity just wants more.
>Jan 2019 >unity enters a market improbable WERE ALREADY in >changes TOS to fuck them over And you say "Improbable [...] threatens Unity's revenue as a competitor." :vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Unity has had a clause in their ToS against streaming games for over five years.
Yes and it was stupid and never enforced until Unity decided to beef it up even more and fuck over another company which was now a competitor. Saying multiplayer servers are "streaming games" is also absurdist. Get a fucking grip. People like you are killing the industry.
That's... quite an accusation.
Don't know who this guy is, sorry he's being shitty
Thanks! Sorry - I hadn't meant to cc you in to it!
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