I'm excited to finally (officially) announce that I'm back in the startup fray with Web 3's first real attribution company, Spindl (@SpindlXyz).
We raised $7M to build the tools Web 3 needs to bring a billion users onto the new Internet.
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The round was led by of and of , two wonderfully supportive investors who have helped us in every way possible: recruitment, data science, product strategy, BD, etc.
Couldn't ask for better VCs in our corner.
We have additional investment from at , as well as the ecosystem venture funds at and .
Spindl's pitch around building Web 3 developers the table-stakes growth metrics necessary for their success resonated well with key players.
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Also in the round: of , of , Junaid Hussain of HodlCo, , of , the fine folks at the community, as well as ad tech OGs and , and Israeli investor of .
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Last but not least, we have a potent list of angels: the irrepressible , , of , of , of , and a few more.
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Attribution sounds nerdy and technical, but it's the absolutely critical plumbing of a media ecosystem. Every form of human media going back to the printing press has had some form of advertising and attribution, and Web 3 won't succeed without the same.
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A key part of attribution is identity. You need a stable identifier across platforms and through time to tie together the user funnel and make sense of it all.
Webs 2 and 3 will co-exist indefinitely, and right now there's no way to tie together the two internets.
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Which is why v1.0 of Spindl will focus on joining the Web 2/3 divide in a privacy-safe way that lets Web 3 developers know where their users (and revenue) are coming from, via a simple one-line front-end integration and normie Web 2-style click-tracking.
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Note: when we say 'ads' (ick!) we don't necessarily mean skeuomorphic Web 2 popups. Web 3 will enable all sorts of media models, ones that push value to creators and enable direct conversations with fans and users.
In fact, we already have Web 3 ads: they're called 'drops.' :)
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An on-chain user-acquisition stack is coming to Web 3, and it'll be transparent, trustless, and composable in all the ways Web 2 ads are not.
Attribution is a key part of that. Web 3 shouldn't speedrun two decades of janky ads technology: it should build the right thing first.
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For more detail on the attribution side of Web 3, please check out our first Spindl blog post, which is essentially the first half of our VC pitch in essay form.
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And for more on the 'ads' side of things, here's our second post (which is the second half of our pitch):
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We're actively looking for our first wave of early-access users. If you're in Web 3 and care about user growth, retention, and attribution, let's talk. DMs open.
To follow the Spindl adventure, follow @SpindlXyz, and subscribe to our blog at:
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