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antoniogm's profile
Antonio García Martínez
Antonio García Martínez
Antonio García Martínez
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@antoniogm

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Antonio García MartínezVerified account

@antoniogm

Writer at @WIRED. Author of NYT bestseller 'Chaos Monkeys'. Formerly @Facebook, @YCombinator, @GoldmanSachs. Yes, I live on a boat and in a yurt. 🇺🇸🇪🇸

Orcas Island, WA
antoniogarciamartinez.com
Joined December 2007

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    1. Antonio García Martínez‏Verified account @antoniogm Nov 8

      What's funny is how the whole disinformation media cycle was going full throttle, complete with a cottage industry in finding some random, shitty, moderately viral FB post and writing a story about it, until Nov. 6th. Now, suddenly everything looks different. Amazing.

      6 replies 1 retweet 25 likes
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    2. Antonio García Martínez‏Verified account @antoniogm Nov 8

      My principal beef here is twofold: 1. While journalists bang their keyboards into dust writing stories about how FB is terrible as it's optimized for undiscriminating viral distribution (true, of course), they themselves (like it or not) are now subject to the same economics.

      1 reply 2 retweets 19 likes
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    3. Antonio García Martínez‏Verified account @antoniogm Nov 8

      Meaning, they're not the uncontaminated purveyors of truth they like to think they are. They also collectively ride various mimetic waves across the mediascape. They're better than online disinfo peddlers of course--they still adhere to standards, but that delta is narrowing.

      2 replies 1 retweet 20 likes
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    4. Antonio García Martínez‏Verified account @antoniogm Nov 8

      McLuhan is laughing in his grave. This is what he meant by that cliché and cryptic 'The media is the message.' The content of the media doesn't matter, the way the media warps our brain into thinking about it (and the larger world) is what matters.

      3 replies 4 retweets 19 likes
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    5. Antonio García Martínez‏Verified account @antoniogm Nov 8

      Whether we're some uneducated, frustrated loner reading InfoWars on an old PC, or some highly-educated, upwardly mobile (in a world where that's now rare) professional reading the NYT on an iPad, we're all just anxious, exhausted chimps banging on like and share buttons all day.

      1 reply 13 retweets 33 likes
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    6. Antonio García Martínez‏Verified account @antoniogm Nov 8

      Final beef: 2. The professional engineers of the spectacle, the journalists, seem the most taken with their creation. Typically, good dealers don't use. But the spectacle is so blinding, so uncoupled from any reality anymore, you can comfortably live inside it, and we do.

      3 replies 1 retweet 13 likes
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    7. Jason Kincaid‏Verified account @jasonkincaid Nov 8
      Replying to @antoniogm

      Let’s get away from the handwaves and introduce @kevinroose’s recent work as evidence, which I assume you are referencing. Here’s the article that seems most relevant:https://www.nytimes.com/2018/11/07/business/facebook-midterms-misinformation.html …

      2 replies 0 retweets 1 like
    8. Jason Kincaid‏Verified account @jasonkincaid Nov 8
      Replying to @jasonkincaid @antoniogm @kevinroose

      The dynamics you're describing — reporter logic twisted by a thirst for traffic — are not new and it’s not even clear they’re getting worse (things were wankier when Buzzfeed and its clones were gaming the algo). I wax extensively about this stuff in my book published 4 years ago

      2 replies 0 retweets 1 like
    9. Antonio García Martínez‏Verified account @antoniogm Nov 8
      Replying to @jasonkincaid @kevinroose

      We're talking about different sets of people though. Sure, BuzzFeed was a clickbait operation years go (although interestingly they've raised themselves out of the muck and become respectable journalism). You don't think this a contagion that's spread upwards?

      1 reply 0 retweets 0 likes
    10. Jason Kincaid‏Verified account @jasonkincaid Nov 8
      Replying to @antoniogm @kevinroose

      I agree it's contagious (see link below; a pdf of the relevant chapter in my book). But reporters who are susceptible to its effects generally hit an upper bound in their career. You learn what it looks and feels like; the NYT does okay filtering for it.https://www.dropbox.com/s/qhqjgjaeg53dqii/The%20Burned-Out%20Blogger%27s%20Guide%20to%20PR%20%E2%80%94%20The%20Newsroom.pdf?dl=0 …

      1 reply 0 retweets 0 likes
      Antonio García Martínez‏Verified account @antoniogm Nov 8
      Replying to @jasonkincaid @kevinroose

      The outlets that have insulated themselves, and can still field extensive reporter armies along with fact-checking editors (like the one that occasionally employs me), do so because they have (for now) the deep pockets to underwrite it all.

      12:09 PM - 8 Nov 2018 from Seattle, WA
      2 replies 0 retweets 0 likes
        1. Antonio García Martínez‏Verified account @antoniogm Nov 8
          Replying to @antoniogm @jasonkincaid @kevinroose

          Strong brands like the NYT and the Economist will probably survive, but as an increasingly niche elite service that controls less and less of the conversation (again, that ruthless Crowdtangle leaderboard). I suppose it comes down to an elite vs. populist thing, like the rest.

          0 replies 0 retweets 0 likes
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        2. Antonio García Martínez‏Verified account @antoniogm Nov 8
          Replying to @antoniogm @jasonkincaid @kevinroose

          Such a glowing take on the therapeutic effects of the newsroom. Wonder if it still serves as a check to the spectacle. Incidentally, my first job (at age 17) was in the newsroom of the Sun-Sentinel in Ft. Lauderdale. Quite the experience for a clueless kid.

          1 reply 0 retweets 1 like
        3. Jason Kincaid‏Verified account @jasonkincaid Nov 8
          Replying to @antoniogm @kevinroose

          Ha, I'd imagine — cool first gig!

          1 reply 0 retweets 0 likes
        4. Antonio García Martínez‏Verified account @antoniogm Nov 8
          Replying to @jasonkincaid @kevinroose

          Yes, and no. After two stints there, and one at the Miami Herald (all in high school) I was residually excited enough to pick a college based on the j-school, but deep down, the experience made me realize it wasn't for me. And now here I am squabbling with journos on Twitter.

          0 replies 0 retweets 1 like
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