This post accusing Cesar Sayoc of being a false flag operative has almost 78,000 shares. For scale, the NYT's most shared FB post of the last month got 50,000 shares.pic.twitter.com/CVGmkDxlSm
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Because they're demoting it in feed. It gets shared, but likes and comments don't trigger additional feed stories, so it's effectively not getting seen.
either the shares are somehow fraudulent or it’s the consequence of cross posting where the shares show the gross number, but comments and likes are just from that post. in which case, i’d love to see who else has crossed(shared) the post.
Possibly, but that would seem to be a mis-attribution on FB's part if so. It's not how Twitter does thing for example (either likes and retweets get counted together and are carried through a share, preserving the ratio, or the counters start from zero again).
But I'd consider again that share!=seen in Feed. You can share until you're blue in the face...doesn't mean anyone is seeing it. If this post was put out by a very popular page (OP doesn't seem to cite a source), it could get get shared like crazy with little engagement.
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