I've never been a Harari fan, but this just scales new heights in vapid prophesizing. Briefly, human notions of free will are obsolete (or even dangerous!) because AI will get to the point it can influence us into doing or buying anything.https://www.theguardian.com/books/2018/sep/14/yuval-noah-harari-the-new-threat-to-liberal-democracy …
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Those most vocal in their claims that advertising is this immensely powerful and dangerous technology that can do everything from swing elections to turn you into a zombie, know almost nothing about it. While actual practitioners tend to be far more skeptical of such claims.
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He explains this already, imo well. A current ex is nflx, not fb. Simply by not having entire collection of film, they limit your choices in what you will watch. And then by making reccomendations, they further persuade you. Amzn sponsored ads are also better ex than FB ads.
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FB Ads are much easier and better then AMZ sponsored ads in getting people to buy. Native recommendation systems are an attempt to limit virtually unlimited choices. It’s less about control, that was easier when choice was limited; more about ordering huge amounts of data.
End of conversation
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100% accurate
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You are using a present example (facebook ads buying UI) to refute a prediction about a far off future. Current ad tech is what 2 decades old? Where will it be in 100, 1000, 1M years? After studying entire generations from birth to death.
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I think you're not being imaginative enough with respect to how intelligent an AI can get and how hackable humans are. We have never had to contend with something that knows us better than we do so our intuitions are totally off
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That’s really not the argument at all
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Broke; marketing works Woke; CMOs are genuinely playing Accounts and Sales for suckers
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