Nobody who knows what they're doing uses those categories. They're a small part of spend, and typically ignored by savvy marketers.
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No really. I have a specific reason for the Q.
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P&G big enough or nah “P&G on how it will deliver personalised messages at scale”https://www.marketingweek.com/2017/10/10/pg-mass-one-one-marketing/#.W9eNPX0ygqE.twitter …
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