I'm going to take a grown man appearing at this Starbucks in his sailboat-themed pajamas to wordlessly pick up his mobile order as somehow encapsulating the early 21st-century zeitgeist.
I'm going to credit advertising micro-targeting and better data monetization with this sudden commercial appreciation for the diversity of the American consumer. Before this, it was all some Brady Bunch blah.
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Sure. But some of it is also that global corporations are broadly pretty diverse institutions. And they are increasingly comfortable with depicting diversity in their broad national campaigns not just micro targeted ones. In part because they recognize their customers
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