I'm going to take a grown man appearing at this Starbucks in his sailboat-themed pajamas to wordlessly pick up his mobile order as somehow encapsulating the early 21st-century zeitgeist.
-
Show this thread
-
This is suburban-y, so he illegally parked in front, hopped out, and got back in the car without so much as a frisson of embarrassment. Seeing a 50-yo man in his pajamas--loose, billowy, and suggestive of what lay beneath--gave me a bigger jolt than the dark roast.
2 replies 1 retweet 21 likesShow this thread -
Replying to @antoniogm
keep in mind that one of the biggest companies on the planet has a national TV campaign for similar behavior (Walmart - advertising their curbside pickup shows a man in his pajamas and robe driving there to get ingredients and then cooking breakfast - all without changing)
1 reply 0 retweets 0 likes -
Replying to @rycaut
The glory of American commerce is that it'll materialize an entire marketing and logistics pipeline, of absolute robustness and efficiency, around some self-indulgent consumer desire. The horror of American culture is that it blesses this as normal.
1 reply 0 retweets 1 like -
Replying to @antoniogm
yes - though I do give them credit for running an ad campaign featuring a man running the errand to get groceries and cooking breakfast for his family. (and though it isn't entirely clear a family that appears to be non-white or at least mixed race)
1 reply 0 retweets 0 likes -
Replying to @rycaut
I'm sure they A/B tested exactly which ethnic family composition polled best for their target demo, and used that one.
2 replies 0 retweets 1 like -
Replying to @antoniogm
indeed (and they could well have different versions of the same ad for different audiences) - I suspect they probably have Spanish language versions though I can't confirm that. I do think it is worth noting how advertisers depict families as it has changed over the years
1 reply 0 retweets 0 likes
One dollar, one vote is how US society mostly works. Walmart is huge in Mexico itself.
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.

