I'm going to take a grown man appearing at this Starbucks in his sailboat-themed pajamas to wordlessly pick up his mobile order as somehow encapsulating the early 21st-century zeitgeist.
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indeed (and they could well have different versions of the same ad for different audiences) - I suspect they probably have Spanish language versions though I can't confirm that. I do think it is worth noting how advertisers depict families as it has changed over the years
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One dollar, one vote is how US society mostly works. Walmart is huge in Mexico itself.
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and in many ways advertisers (and corporations in general) are increasingly acknowledging the diversity of their customers and society in ways that are notable not least because they are no longer being done for shock/news cycles (interracial couples, same sex couples etc)
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I'm going to credit advertising micro-targeting and better data monetization with this sudden commercial appreciation for the diversity of the American consumer. Before this, it was all some Brady Bunch blah.
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Sure. But some of it is also that global corporations are broadly pretty diverse institutions. And they are increasingly comfortable with depicting diversity in their broad national campaigns not just micro targeted ones. In part because they recognize their customers
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