I'm going to take a grown man appearing at this Starbucks in his sailboat-themed pajamas to wordlessly pick up his mobile order as somehow encapsulating the early 21st-century zeitgeist.
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keep in mind that one of the biggest companies on the planet has a national TV campaign for similar behavior (Walmart - advertising their curbside pickup shows a man in his pajamas and robe driving there to get ingredients and then cooking breakfast - all without changing)
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The glory of American commerce is that it'll materialize an entire marketing and logistics pipeline, of absolute robustness and efficiency, around some self-indulgent consumer desire. The horror of American culture is that it blesses this as normal.
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yes - though I do give them credit for running an ad campaign featuring a man running the errand to get groceries and cooking breakfast for his family. (and though it isn't entirely clear a family that appears to be non-white or at least mixed race)
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I'm sure they A/B tested exactly which ethnic family composition polled best for their target demo, and used that one.
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indeed (and they could well have different versions of the same ad for different audiences) - I suspect they probably have Spanish language versions though I can't confirm that. I do think it is worth noting how advertisers depict families as it has changed over the years
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One dollar, one vote is how US society mostly works. Walmart is huge in Mexico itself.
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Did he bother closing the door of his still running car?
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I was so blown away by the sailboats, I didn't notice.
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