About to expound in a column about McLuhan, and what he'd have to say about Facebook today, and I can't stop thinking about that scene in Annie Hall when Woody Allen pulls out McLuhan himself to correct some windbag, and I keep thinking someone will do that to me.
I used to be a bit dismissive of McLuhan, given how impenetrable (or just rambling) his work seemed to be. But in light of our current reality, and actually making an effort to get through the entirety of 'Understanding Media', I can see the genius.

