As a civilisation we are not tackling our most important challenge: Why are some quotation marks and apostrophes still straight and others curved?
ASCII (which was invented for teletypes, before computers) contains a single character 39 for single quote or apostrophe, and another 34 for double quote, and keyboards have one key for each
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To handle open and close single and double quotes requires two more character points (which were scarce until very recently) and two more keys. Modern software attempts to infer from context whether a typed quote should be opening or closing, but does not do so reliably.
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