Treating advertising agencies as not being social scientists is like treating TV makers as not being artists.
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Replying to @okayultra @BrowningMachine
You've got Uni depts of tossers writing these bollocks papers, meanwhile....
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... there's this billion-dollar industry of *actually making people do things*. Like paintballers vs armies.
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Replying to @okayultra @BrowningMachine
If it were easy, anyone could do it. But between the academics and the professionals there's a vast gulf.
9:28 AM - 6 Feb 2017
1 reply
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