1/ We process most stuff below conscious level. OTOH proving it's how we processed it is tricky.
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Replying to @BrowningMachine @okayultra
2/ I missed it partly b/c I fit, somewhat, in target class--though I abhor the ethos. So: dunno. Sometimes tea-leaves are right.
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Replying to @okayultra
Don't discount, though: That ad took man-years of effort, guessing week+ to film, hours editing. No mistakes; big $ & thought.
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Replying to @BrowningMachine @okayultra
also, this is *totally normal*. All advertising does the same things; this big-budget one did them better.
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Treating advertising agencies as not being social scientists is like treating TV makers as not being artists.
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Replying to @okayultra @BrowningMachine
If they knew what they were talking about they'd be working in advertising.
9:20 AM - 6 Feb 2017
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