Brilliant. It wasn't about girls or pay. Embarrassed I missed this but it's obvious when you read it. https://twitter.com/wrwilson41/status/828631506096705536 …
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Treating advertising agencies as not being social scientists is like treating TV makers as not being artists.
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You've got Uni depts of tossers writing these bollocks papers, meanwhile....
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... there's this billion-dollar industry of *actually making people do things*. Like paintballers vs armies.
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Sure. Planes crash sometimes too. You push your capabilities to the edge, you get stuff wrong.
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...LOL, yes, or that! I do love the false-flag 3D chess theory though.
@okayultra - 3 more replies
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