The second advantage was that Obama's voter mobilization strategy--the crown jewels--was superior to that of the Democratic Party itself.
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Replying to @cshirky
This was the last piece. Perot adopted non-centrist media, Dean distributed fundraising, Obama non-party voter mobilization.
2 replies 27 retweets 73 likes -
Replying to @cshirky
Social media is at the heart of all of this. Meetup and Myspace meant Dean and Obama didn't have to be billionaires to get a message out.
1 reply 21 retweets 47 likes -
Replying to @cshirky
Online fundraising let outsiders raise funds, and it became a symbol of purity. Anyone *not* raising money at $25 a pop is now a plutocrat.
1 reply 26 retweets 61 likes -
Replying to @cshirky
And then there was vote-getting. Facebook and MyBarackObama let the Obama campaign run their own vote-getting machine out of Chicago.
1 reply 7 retweets 16 likes -
Replying to @cshirky
McLuhan famously said "The medium is the message." This is often regarded as inscrutably gnomic, but he explained it perfectly clearly.
4 replies 31 retweets 56 likes -
Replying to @cshirky
"The personal and social consequences of any medium result from the new scale introduced into our affairs by any new technology."
2 replies 42 retweets 87 likes -
Replying to @cshirky
The new scale Facebook introduces into politics is this: all registered American voters, ~150M people, are now a *medium-sized* group.
2 replies 55 retweets 60 likes -
Replying to @cshirky
'All voters' used to be a big number. Now it's <10% of FB's audience. "A million users isn't cool. You know what's cool? A billion users."
2 replies 36 retweets 56 likes -
Replying to @cshirky
Reaching & persuading even a fraction of the electorate used to be so daunting that only two national orgs could do it. Now dozens can.
5 replies 68 retweets 87 likes
@cshirky @drethelin Yes, that's why today we get orgs like the Temperance Union and the KKK
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Replying to @anomalyuk
@cshirky@drethelin I think national issue orgs used to care more about which party got elected, so they became party-aligned0 replies 0 retweets 1 likeThanks. Twitter will use this to make your timeline better. UndoUndo
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