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1) While many online communities fizzle out after initial hype, Second Life is still bustling with activity decades after its creation. Philip Rosedale attributes that to creating an environment where people truly decided to live there
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2) Enabling people with capabilities that make them feel truly human gets them invested in their lives online. Things like photorealistic avatars, having last names, and the ability to build beautiful and useful everyday objects
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3) Contrary to popular belief, Philip believes it is very challenging for people to maintain multiple identities (online). He cites that dedicated users of second life often even forgoed their real lives as they grew more invested in their virtual lives
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