If you’ve met me, you likely know how big of a role music plays in my life
It’s been my battery and allows me to stay focused+relaxed even during stressful times
Our team just dropped a report + video on the exciting niche of Music NFTs
Conversation
Replying to
Last year, NFTs brought culture on-chain and the impact on crypto is hard to overstate...but it’s just getting started
Music is an industry riddled with middlemen, conflicts of interest, and backdoor dealing
An ideal recipe ripe for disruption by crypto
1
13
As often pointed out, the top 10% of artists generate 99.4% of the streams on Spotify
Spotify is a tool to get discovered, not paid
NFTs offer a lifeline for more artists to earn a living from their work, which we think will accelerate their adoption
1
1
9
While I’m really bullish on the long term of Music NFTs, I go back and forth on what the near term holds
While there are more reasons for it to be disrupted, there are also many more hoops to jump through
1
5
The supply chain of music is very challenging
Any playback of a song is technically copyright-enforceable, which complicates the display of NFTs
Lastly, the music business is infamous for picking legal battles before simply embracing technology
2
1
10
That being said, it's clear that there’ll be a hype cycle in this niche
What's most worrying to me right now though is that I haven’t seen enough collaboration and primitives being built yet
It'd be unfortunate if our community doesn't capitalize on the upcoming boom
1
8
There are a few easy ways to do this:
Web3 native artists should hold the door for others to come in and learn from their successes & mistakes
Some are already doing a great job of this, see
1
11
On the other end, devs / teams building tools for these artists should focus on the things that don't scale at first to create primitives that can be leveraged by others
Teams at already have made an impact, but should lean into this
1
8
We dive into both angles a bit more in the report, but overall I'm looking fwd to more collaboration between all the creative people I've crossed paths with in this niche
Eventually, I think ideas like "stems collaboration platforms" will work..but we need to walk before we run
1
7
Another idea that's pitched to us are "LabelDAOs"
Imo it's a bit too early, but what these organizations can serve in the near term is a complement to legacy agencies that also keeps them in check
Never before has there been an alternative for artists...crypto changes that
1
6
You're already starting to see the beginnings of this
has 1750 ETH pooled and is already deploying to support artists pushing the space forward
has been collecting in stealth for a while now, and is launching publicly soon™️ (turn tweet alerts on)
1
9
Sorry for the rambling (almost done), but these are thoughts that have come from spending a lot of time talking to and working with artists entering the space
1
5
Mid-last year, our team at Delphi was getting approached by a lot of people we could have only dreamed to work with when we first got started
A lot of those conversations worried me, mostly because it felt like some artists/brands just wanted to dump on their fans
1
1
9
A few horrible drops from these names would do a lot of damage to crypto's perception (which already isn't great as we know)
The potential to onboard millions to crypto if they got it right though was too clear
1
7
So out of duty, one division we have in stealth right now (Delphi Creative) has been working with some of the biggest artists and brands in the world on their NFT strategies
We wanted to do everything in our power to steer them away from making avoidable dumb mistakes
1
1
13
We've already committed to 2 projects that I can't wait to share publicly later this year, but are open to helping out 1-2 more and/or connecting you to friends like if you think your idea has the potential to help crypto adoption
Email us at creative@delphidigital.io
1
10
There's so much going on in crypto, but ultimately I've been invigorated by being able to use my knowledge to help artists and creatives who have played such a big role in my life
Disclosure: Delphi is an investor in Catalog, I'm helping launch Morii (which invested in songcamp)
2
10
Long-term, I can’t think of much that excites me as much as the power crypto gives back to the artists and the check it provides on legacy labels and processes
For the full report (which was led by and recently made public), read here:
2
3
24
Btw, huge shout out to and the team at for all their hard work to put the video in my first tweet together
Wouldn’t be possible without them 🙏🏽
2
14