This is huge news for podcasting but the changes it brings will have a lot of negative effects, too.https://twitter.com/recode/status/873540780123705345 …
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I'm not sure what you mean. Do you mind to explain?
I'll write it up at more length. Current podcasting infrastructure has been built in the absence of any ad or metrics tech. That's changing.
What behaviors do you think this will change? What's your gut reaction to the new data being available?
You'd know far better than I, but we've seen how metrics & analytics transformed web publishing.
Two key changes will be radical shifts in advertiser expectations/behaviors, and gradual changes in the content & focus of podcasts.
Do you think they'll allow ad targeting and data w/ their general stance on privacy/ads?
oh man this worries me a lot actually
Changes could be reminiscent of how TV programming took shape around ad content and demands (ie. length and composition of a 30-min sitcom)
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