So many brands define their personality as "down-to-earth" so it was fun to develop a tone that was all about justified super-confidence, with references like Zlatan Ibrahimovic on the brief, to position Napolina as
"Not so humble ingredients"
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Lucky Generals Shows How Wrong You Are In Its First Work For Napolina. @LuckyGenerals debuts its first work for the UK’s number one Italian cooking brand with a series of OOH and DOOH campaigns creative.salon/articles/work/
