Sports Movement should embrace and develop a global and holistic approach wih esports. Not only see it as a marketing or communication tool!pic.twitter.com/FmhUofvVOC
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Sports Movement should embrace and develop a global and holistic approach wih esports. Not only see it as a marketing or communication tool!pic.twitter.com/FmhUofvVOC
I don’t think it’s an easy answer, every sport/esport crossover should be treated differently and marketed/approached in a way that engages the audience appropriately. For example FIFA and Forza are going to have very different expectations from spectators and players alike.
What is constant however is that esports fans are smart. They value authenticity and can tell immediately when someone is in it for a quick buck or to ride the wave. Too many sport/esports mergers are created with the wrong intentions. Hiring people that know the scene...
Esports is traditionally excluded from schools, unlike ‘mainstream’ sport. While I don’t want to devalue athletic activities it does exclude a number of pupils. Having a better understanding of the benefits of social gaming and esport in this area would help the transition into
Mainstream sports arenas. This could also engage students and offer different arenas for those who struggle to fund the high entry cost to esports.
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