Some nice thoughts about humanely evolving "Like" interactions here: m.signalvnoise.com/introducing-bo
(paraphrased): Likes are: vague, obligatory, vanity metrics, thoughtless, canned. But valuable for several reasons, so can we resolve these issues…?
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I particularly like their notification strategy: notify in bundles every three hours, to avoid the constant trickle of dopamine and distraction.
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Lovely thoughts. Though I do worry at the underlying dynamic. The company with the most addictive product wins in the market; the others die. With ad-supported tech, it's hard. (I am _not_ pessimistic, just looking for imaginative solutions here...)
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Right. Basecamp exists in a different context, so it can "get away with" these kinds of things, but these design decisions would actively harm what I imagine are Twitter's OKRs.
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Best analogue I see is in the foods industry, in which many people have a solid sense of what kinds of foods are "good for them," seek them out, pay extra for them, sometimes even track their benefits, etc. But there's still McDonalds, too.