"Our biggest challenge wasn't product related: it was motivating students to want to work on their gaps in understanding."
If someone you were coaching said this, what lesson plan would you create to help them work on their gaps in understanding?
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Product folk! Yes, I think that question's probably too direct to be effective.
Imagine asking that of a student who's confidently noted "my biggest challenge on this test wasn't understanding-related: it was that the test was too boring!"

