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Models based on data are easier to analyze but make it impossible to see anything outside that space of numbers
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If you care about the experience of the person using your product, numbers are pretty disconnected from that!
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After that comes imagining yourself using it, imagining others using it, listening to people talk about…
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…the experience of using it, listening to people talk about their imagination of others using it, and so on.
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As you get down further in the list, it gets harder and harder to evaluate the actual experience.
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Data can help in this process, but it's a lot like listening to someone talk about using your product.
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You have to interpret what they're *really* saying, and they'll suggest incremental changes to fix problems.
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Data may seem more "real" than user feedback, but they're both pretty far from the true reality of experience!
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