“I often hear ‘We don’t have time for user research!‘ Okay… but you have time to build the wrong thing?”— (her workshop is great!)
Conversation
sometimes the users don't know what they want, but you should do the research anyway.
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it's not about letting the users tell you which product to build, it's about you validating your product with end users
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Replying to
User research is mostly useful before you've made a thing, focused on understanding needs and values.