“I often hear ‘We don’t have time for user research!‘ Okay… but you have time to build the wrong thing?”— (her workshop is great!)
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sometimes the users don't know what they want, but you should do the research anyway.
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it's not about letting the users tell you which product to build, it's about you validating your product with end users
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I got this a lot with 💸 when I was at agencies. Then they’d be mad when we told them cost to change once built.
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