This is a big reason we’ll never have truly open backgrounding APIs on iOS.
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interestingly this could never happen with iAds because the kernel won’t permit an app to simulate a touch in the ad’s process
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I'm not an Android person, but that makes me think Google could also build a home-field advantage.
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Sure, they’ve got a VM. They could allow ads to be served from isolated processes, etc.
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apps still get paid for showing ads even if no clicks happen, don’t they? Just not as much?
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You can make money off impressions, but significantly less than engagement.
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faking impressions in the background is trivial. Faking engagement would be a lot of work.
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Why? Pretty sure I could do it fairly easily on iOS for any non-iAd network.
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Sure, to some degree (there are many tricks one can use), but not to the same degree as the Android apps.
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also fake impressions are easy to hide. Abnormally high conversions would be easy to detect.
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I just don't think fake engagement is what this report is claiming. Ad fraud is a cheap volume biz.