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When I was at Apple, HI designers would each print out images representing the key "screens" of their apps, and assemble them into a wall where they could see "all of iOS". My favorite designs were always the ones that *couldn't* be printed—they were fundamentally dynamic.
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good interactivity is about being able to wiggle stuff, not about being able to click buttons
Inertial scrolling, rubberbanding, the keyboard, pinch to zoom, and slide to unlock are the classics. Some other faves: the back-navigation gesture; the iPhone X-era multitasking interactions; the iOS 7 level; parallax.
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Inertial scrolling has convinced my brain that text is affected by gravity. I sometimes catch myself sleeping my iPhone when I stand up, anxious that the page I’m reading might fall off the screen.
They certainly knew about it, at least at Apple HI. We talked with Wayne Westerman regularly about gesture design stuff. It just didn't speak to the problems they were focused on solving.
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The thing that gave me most joy on Mac OS X was that when you put the wrong password in on the login screen, the box shudders in disgust. No curt message telling you you entered the wrong password, no Bob asking you if you need help, just a non-verbal “Nah!”…
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