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Is there a standard format for this? Can't we spin up a nice parallel markup file to contain marginal comments with links to specific bits of the pdf? (The pdf spec is notoriously painful - likely why so few support comments)
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Yeah. You can at least use text quote and text position selectors with PDFs, too, but you're not wrong. Still: I think the format is a drag on progress, but probably not the key blocker. Suspect the latter is more likely to be the lack of a way to profit from UI innovation here.
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