We are considering changing the name of my book to something less science-y and technical sounding
What do you think of…?
The Power of a Second Brain: A Revolutionary System to Organize Your Digital Life and Unlock Your Creative Potential
Conversation
Subtitle is very grifty infomercial, immediately makes me doubt the integrity of the book. I think "Building a Second Brain" has a nicer meter than "The Power of a Second Brain" FWIW.
2
68
How would you explain the success of The Life-Changing Magic of Tidying Up?
8
2
Replying to
a) it probably works on people who aren't as sensitized to grifty language!
b) it's intentionally twee, so I don't take the language literally… feels more like someone saying "maaagic" with sparkles coming out of their fingers than a TED Talk power pose
Replying to
Huh never heard the expression twee before. This all seems to rely on the question of how big the potential audience size is. If small then I should focus on the niche. If not then I need inspirational sounding language
1
4
Cal Newport + James Clear have been killing it in the space. Their book titles describe what's in the book- succinctly + clearly. No need for further "inspiration/motivation/metaphor." Your audience is not the Oprah/Brene adjacent crowd. Meet your people where they are- building.
1
6
Show replies
I think it worked because of the sheer novelty. Like, tidying-up is life changing and magical? Really? And then people read it and it turned out to be true.