Modern design practice demands deep engagement with users' context: interviewing, embedding, reading, empathizing. Such a powerful discipline… yet it's hard to shake the sense that the people creating profound tools for thought are doing all those things—somehow way more deeply.
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In numinous.productions/ttft, and I argue that the most powerful tools for thought express deep, novel insights into the underlying subject matter. It's not enough to empathize with users—the designer must be able to produce original research in the target domain.
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On a personal level, that idea was the emotional core of the piece for me. I've really struggled with my relationship to design. I've felt enthralled and empowered by its remarkable practices, but also instinctively uneasy that the work I most admire seems subtly "apart" from it.
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Developing this piece with has helped me tentatively resolve that tension: it's a yes-and.
This was a huge relief! I saw that the practices were somehow limited—but they were too predictive to write off, and I couldn't see how to subsume them.
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Tied some of this work together with 's recent post on "Intelligence killed genius" -- think it might be worth considering...
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Yes, I think it's right not to over-index on "genius" in the quoted passage. The important claim is that substantial domain expertise is needed, beyond what can be soaked up through "ethnography" typically performed in IDEO-esque design methods.
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Would you say top 5% (of domain practitioners) is sufficient... cause if so
"Reaching 95%-ile isn't very impressive because it's not that hard to do
people who are 95%-ile constantly make mistakes that seem like they should be easy to observe and correct"
danluu.com/p95-skill/
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Highly contingent and not binary, of course… I suspect a lot of great ideas become possible at p95 domain expertise; perhaps some exceptional things at p99, p99.9. Designers are often not p50 relative to their target domain.
Not sure what the "exchange rate" is for dyads!
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Yes, this is often suggested as a resolution. I mostly just don't buy it.
IME (working closely with high-skill teachers over several years), domain experts usually only generate compelling ideas *after* they've spent many, many hours becoming a "bad" designer themselves.
In a dyad it feels like a chasm being crossed: to communicate, the designer must become at least a mediocre K-12 teacher to understand the implications/connections of their ideas; the teacher must become at least a mediocre designer to identify and express system opportunities.
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