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Modern design practice demands deep engagement with users' context: interviewing, embedding, reading, empathizing. Such a powerful discipline… yet it's hard to shake the sense that the people creating profound tools for thought are doing all those things—somehow way more deeply.
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On a personal level, that idea was the emotional core of the piece for me. I've really struggled with my relationship to design. I've felt enthralled and empowered by its remarkable practices, but also instinctively uneasy that the work I most admire seems subtly "apart" from it.
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Developing this piece with has helped me tentatively resolve that tension: it's a yes-and. This was a huge relief! I saw that the practices were somehow limited—but they were too predictive to write off, and I couldn't see how to subsume them.
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Yes, I think it's right not to over-index on "genius" in the quoted passage. The important claim is that substantial domain expertise is needed, beyond what can be soaked up through "ethnography" typically performed in IDEO-esque design methods.
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Highly contingent and not binary, of course… I suspect a lot of great ideas become possible at p95 domain expertise; perhaps some exceptional things at p99, p99.9. Designers are often not p50 relative to their target domain. Not sure what the "exchange rate" is for dyads!
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On topic of fundamentals that all knowledge workers can (and should improve on)
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We often focus on sophisticated rationality techniques, like "pre-mortem". More basic techniques, like "don't believe or say that for which you lack evidence" are often neglected. I think that consistently applying basic techniques can be very effective stefanfschubert.com/blog/2021/8/30
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