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Always surprised when a founder asks “should I tell my team X?” Being transparent is one of the most important things for a founder. First, your team will surprise you in how they’ll use the information. 2nd, how can you expect them to act like owners if you don’t treat them so?
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More surprising is the inevitable follow up question: “even the financials?” Especially the financials! That’s the point of being an owner. Plus, I never understood that concern. Public companies release their financials to the whole world every 3 months and they’re fine.
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