"Teenage Engineering for X" is an excellent alternative template to "Uber for X" etc
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Why aren't there more studios like Teenage Engineering? Is it because making hardware is just so brutal? Because industrial design insights are rarely defensible?
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I think it’s because it’s rare for technical-focused founders to really maximize the user experience side and honing the product. It takes longer and goes against the lean startup kind of ethos. Economics of software can support an ongoing evolution, hardware is more all at once
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This is an interesting answer! Because you have to “build in the cool up front,” you need more up-front capital. It’s harder to de-risk the idea before “spending on the cool,” and you can’t easily test “the value of marginal cool."
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The other part of it is making something easy/cool/fun is great for democratizing tech and enabling small players/consumers, but it can be confusing/turn off enterprise level (hardware) buyers, even if the tech is capable. So harder to serve maximum market and scale
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I've heard for some boutique mac software co's their biggest license buyer is apple's internal teams
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