I think this is an underrated take
that you can be like Apple and design good things, but you can't just have good taste; you also have to be working on things, like the iPhone or Mac, /for which your taste is valid/ (because you're a target user yourself)
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Replying to @geoffreylitt and @rsnous
On its face, Apple seems like a counterexample to EUP philosophy -- most skilled designers on Earth, sitting in a room making stuff
but maaaybe actually they're showing the power of "designing for yourself," and the skill is more optional than we assume? (not sure...)
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