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Interesting! I'm still not convinced how dismantling an antimetabole (or chiasmus) works better than the deployment thereof.
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The point of figures of speech (parallelism, anaphora, chiasmus) is to aid memory. So wasn't sure how/why changing Lincoln's words helps you memorize what was memorable because of the initial construction.
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Ah, the presentation is a bit unclear, given the prior discussion of memory. The proposal in that example is to manipulate Lincoln's words not to help you remember them, but rather to help you practice and reflect on the idiom of parallel construction and S+W's comments about it.
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Ah, nope, this piece isn’t trying to be about memory (not directly, anyway). It’s trying to be about creating "texts which continue the conversation with the reader as they slowly integrate [its] ideas into their lives.” We’re getting type-cast here!! :)
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