Delightful article by on developing a design language for his mnemonic tools research: patreon.com/posts/nascent-
Since it’s only visible to patrons, a brief summary 👇🏼
Conversation
1/ One thing I initially didn’t understand about brand and visual design is that you have to start with the values, goals, and mood—not your favorite colorscheme or typeface.
Such as this example of “curiosity not duty”
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2/ Prior art provides inspiration, cultural context, and idea fodder. All creativity is remixing and recombining.
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3/ Even once onto aesthetic choices, decisions are grounded in the goals and values set out at the start.
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4/ The end result is lovely, practical, and inspired.
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5/ If you’d like to financially support Andy’s work, do so here: patreon.com/quantumcountry
Independent research like this is a path to a better technology future. (end)
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🙇♂️ Thank you for this very generous thread, Adam!
I’ll amplify one important detail for tweeps: the visuals here are the thoughtful work of Nio Ono. Hire her! nioono.com