Crazy how much impact PG essays had and still have. Turned out to be a really cheap and effective way of pulling in talent.
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One thing I really appreciate about his essays is that they're ultimately written to enable *you*. e.g. by contrast a TED talk is often, at root, about how awesome the speaker is; this genre of essay is about how awesome *you* are / will be—believes in you, expects you to act.
My notes to self if I ever give another TEDx:
-What is the ONE IDEA I will focus on?
-Who does the idea benefit? (It can’t be JUST ME!)
-Mix education and inspiration
-Make sure I articulate the WHY
-What reason am I going to give people to care?
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Never thought about it from that point of view before. Very true! He always centres them reader
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