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You can tell he's kind of mad about it (particularly see the following page here). I find this a bit odd. In many of the more mundane cases he cites (e.g. handwriting) it probably is sensible to reach some threshold and just stay there!
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But he also cites decision-making as a common "plateau" skill. That's probably worth improving at for many people! It makes me want to add an entry to his list of possible explanations: it may not be obvious that radical improvement is possible.
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OK, Silicon Valley types often read The Art of War etc. Not sure to what extent that approximates officer training! But if you're a small business owner, I suspect that Decision-Making, as an abstract skill, wouldn’t normally appear on the “skill weightlifting” menu.
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So to create opportunities for expert action, it's necessary not only to enable higher levels of performance, but also to increase the salience that radical improvement is possible/desirable. It may also be necessary to structure new contexts which demand that level of expertise!
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What I find interesting is how few people actually know what virtuosic pianists (or the equivalent in their field) sound like. How few people have the reference pool to understand what they don't know, let alone what excellence looks like
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When I was in college, a friend told me that one couldn't do groundbreaking work in a field if one didn't know what the open questions in it were, and in the decade since I've thought about that a lot