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Then there's the class of "web serializations"—books which started as a series of blog posts, or online fan fiction chapters, which were later serialized into "real" books. Those often lose something in book form, since they weren't "designed in one piece," lack a coherent whole.
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Why aren't there more? Well, if you *want* to write a web-first book—again, not even a fancy new-media thing, just a book whose text is online—there's no quick consumer-grade solution. Spin up Ghost and write some HTML, I guess. Or elaborately theme a Wordpress?
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...and the problem with trying to define a "web book" beyond saying "a book readable on the internet" is that you inevitably exclude a bunch of potential techniques by omission. Depends on the story, and the audience.
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