spending more time on Chinese ecommerce apps, dazzled by how different they are, and wondering if they're signposts for where the US will go or a parallel future we'll never completely intersect with
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Would love to see screenshots of any bits that strike you! 🙇♂️
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this is Xiaohongshu, where you can discover and review beauty/health products (kinda like Instagram/Yelp on steroids). everything is short-form video!
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Wow, so fascinating! I love the dense freneticism: 2x2 instead of full-bleed, video instead of images, mortar layout makes nothing align to anything. I bet this is hard to look away from.
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yes! fascinatingly it’s both a huge user community where you have a feed and share in-depth thoughts on products as well as an ecommerce platform (this is what the ecommerce part looks like). seamless “social shopping”
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Interesting. As you said, kinda like verticals inside Instagram. Wondering why nobody thought of it 🤔
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