Struck by a market-making provocation from today: "Imagine a world where you love how you make choices and you love how you're directing your attention, because tech inventors are competing to figure out how best to help you live as you intend."
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Seems quite plausible, people make huge elective changes to their lives that cost a lot of money in pursuit of these goals currently in ways that are not terribly effective.
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Life coaches are an interesting reference. Certainly people spend lots of money on such services; certainly those services seem to help many people in an outsized way. What are the powerful ideas at play there?
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There are scary dark patterns though when you start dealing in deeper parts of our humanity. History is chock full of examples of people being manipulated on this deeper level in a way that feels scarier than current quick hits optimizers
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