Best books on how to make things people need? Specifically around problem finding and solution design.
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I like About Face for this. There’s too much structure for me (I’m not a consultancy) but learning about it helped me execute something appropriate to my circumstances.
I really like stackingthebricks.com for their laser focus on research, doing the upfront work of market-ing. Lots of easy to follow advice
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I did the 30x500 course years ago and I still refer to my Sales Safari materials
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