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One common manifestation: New strategy! Let's reframe the UX around it. "How will that work with {old users}??" (distraction/dilution ensues) Often should be: {old users} are 1% of market, growing linearly. Either that #'s irrelevant or our new strategy's failed—ignore for now.
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Organizational exploration as Snake game. The longer a startup exists w/o finding product/market fit, the more history it accumulates. History biases new work through desire to not waste past effort. Maybe better to search for ~1y then fold and reset if not happy with outcomes?
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Lots of strategies here, as you suggest—but I think the important thing is mindset. That *question* can't be looming while trying to execute a new strategy, or it'll dilute the thinking. Put it aside; deal with it after the core thinking's done.
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I feel like early investors will want to get a piece of a pivot without the startup shutting down and starting something new. Ultimately they’re investing in people right? And it’s a bet they will eventually find something that works.
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