Knowledge media face an awkward chasm between theories. The old theory was naive transmissionism: "I'll convey this knowledge by telling you about it." That's effectively books' learning model. But we know that model's wrong: learning is an active process of assimilation.
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Books (and videos and lectures) sometimes work anyway, but because the learner's doing the heavy lifting—making connections, posing & answering questions, etc In apprenticeships and great classrooms, the new theory (constructivism) operates: teachers foster active assimilation.
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But what's the equivalent of a "book" which was composed using an effective theory of how its reader will learn? We don't know. It's a rock and a hard place: we know the old theory's wrong; we don't know how to make media which operate under our new theories. Exciting times.
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I should qualify that the "new theory" is fractal: lots of intertwined cognitive theories. For me the key part is leaving behind transmissionism. But here's a good starting point: https://en.wikipedia.org/wiki/Constructivism_(philosophy_of_education) … A good book-length practical treatment: https://www.amazon.com/Understanding-Design-Grant-Wiggins/dp/1416600353/ref=sr_1_1?ie=UTF8&qid=1522120484&sr=8-1&keywords=understanding+by+design&dpID=41OXcSAqc%252BL&preST=_SX218_BO1,204,203,200_QL40_&dpSrc=srch …
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