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Books (and videos and lectures) sometimes work anyway, but because the learner's doing the heavy lifting—making connections, posing & answering questions, etc In apprenticeships and great classrooms, the new theory (constructivism) operates: teachers foster active assimilation.
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But what's the equivalent of a "book" which was composed using an effective theory of how its reader will learn? We don't know. It's a rock and a hard place: we know the old theory's wrong; we don't know how to make media which operate under our new theories. Exciting times.
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Yes, those are valuable preconditions for learning in any medium, but it's just not the case that they reliably work great, even in that setting. Effective learning from a book requires tons of challenging metacognitive work—which is why works like How to Read a Book are popular.
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