What are the strongest arguments in favor of the current marketing design trend of fading in and slightly translating page elements as they scroll into view? (e.g. clearmotion.com, apple.com/macbook-pro/, everlane.com/about, etc)
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It makes marketing and sales people happy
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The short answer is I don’t know.
If I had to guess, I’d say it’s easier to sell something if it’s fashionable?
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And agencies get to charge nicely for it? And the 20something pixel pushers there get to feel like *they’re* innovating too and their careers will 📈 accordingly?
For the record I like these sites and many of these people, but incentives are incentives.
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