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Indeed. My experience has been that it’s a values thing. Many businesses naturally prioritize revenue and growth; many indies prioritize personal craft. It‘s often very difficult to make the rational business case for native—I’ve been there! In these cases it’ll be mostly indies.
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In these cases, it’s not “wow, we can’t afford this”: it’s “this appears to have poorer return on investment than other opportunities for these resources. Some will invest anyway, for brand or values reasons, but not expecting to see return on core metrics. Tenuous position.
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