This has been one of the biggest culture clashes for me since leaving Apple. The difference here is so striking. For the first couple years, I bristled at all the metrics and A/B-ing at other tech companies (and in e.g. academic HCI). Now I have a softer view (thread):https://twitter.com/jordwalke/status/1060787524488949760 …
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Interestingly, Apple's interconnected chain of ideas typically took the form of storytelling. Those stories encapsulated complex beliefs, intuition, and reasoning. The key insights were often not something A/B-able: the territory was revealed by "look at this prototype."
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Some longer thoughts from me on the limits of A/B-ing and metrics here: http://blog.andymatuschak.org/post/159340765257/exalting-data-missing-meaning ….
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(In conclusion it’s actually just all about Popper; everything else falls out of that)
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End of conversation
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It’s not the data existing it’s the data jerking you around ;)
Thanks. Twitter will use this to make your timeline better. UndoUndo
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